Homebuyers pay on average 11% more to live in or a near a market town!With such vibrant markets in East London including Broadway market , Spitafields Market and Columbia Flower Market, buyers should be prepared to pay an average premium of £23,000.Buyers who can afford and are willing to pay the premium are enticed by the architecture, history and community spirit that is associated with market towns.As a result of this market town desirability, property premiums have almost doubled in a decade, from £11,681 in 2002.Research has shown that around two thirds of market towns have higher house prices than other areas in there county. East London is no exception.